Just like you buy a great looking shirt online & get a guaranteed return period of 15 to 30 days in case you're not happy, Free Look Period is the time an insurance company provides to you to review the policy documents. Generally, the Free Look Period is of 15 days.
During this time, you can terminate your policy if the terms and conditions do not match your expectations. However, if the policy is free looked, some charges may be deducted.